Breast cancer screening
The intervention will consist of a set of behavioural science informed, co-designed materials as an intervention package. These include a leaflet, animated video, wallet card, a poster, and bus stop adverts. These will be disseminated by a community engagement approach. The second element of the intervention is the Community Champion model. The way in which the intervention resources will be disseminated, is a key part of the intervention, as the Community Champion model helps to create trust in the information resources being shared. Additionally, community champions will receive training on commonly asked questions about BCS and will therefore be able to complement the intervention materials with further information and explanation. Total duration is 12 months (6 months intervention, 6 months follow up) in intervention borough, and 12 months of data in the comparator boroughs.
Women in Hounslow (and comparator London boroughs) eligible for BCS invited for BCS during the intervention period.
Women who are not in Hounslow (and comparator London boroughs) eligible for BCS invited for BCS during the intervention period.